This diagram is flying all over the Internet and has been sent to me by so many people (thanks to all) that I’m eager to share it. I particularly like it because it’s just what I used to say in lectures after What to Eat came out in 2006. My What to Eat rules say never to eat a food with : More than five ingredients (too processed) An ingredient you can’t pronounce (ditto) Anything artificial (ditto) A health claim on the front (these are always about marketing, not health) A cartoon on the package (it’s being marketed to kids) Much praise and many thanks to the designer, Darya Pino (of Summer Tomato ):

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How to Find Real Food at the Supermarket (Graphic)